In a series of public service announcements (PSA) distributed to television stations statewide, VCOM is raising awareness of motorcycles on the highways and as a result increase safety for both rider and driver. The first spot debuted in December 2003, featuring a holiday theme and star -- Santa riding a motorcycle to deliver presents. Two additional PSAs, starring two special motorcyclists, were distributed to media outlets statewide in spring 2004. The ads were produced by VCOM with support from the Motorcycle Safety League of Virginia and the Virginia Department of Motor Vehicles.